Author - Steve Bradley

What IS SEO (Search Engine Optimisation)?

SEO Northumberland: What Is Search Engine Optimisation?

SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: “Web design Northumberland” “SEO Northumberland” “Local council website support” “Best digital agency near me” SEO determines whether your website appears on page one — or is buried where no one sees it. For businesses, councils and organisations across Northumberland, strong SEO means more visibility, more enquiries and long-term digital growth.

What Does SEO Actually Mean?

In...

AI Adoption in Local Government: Time for Change

AI adoption in local government is no longer a theoretical discussion. Artificial intelligence is already being used across the public sector to reduce administrative workloads, improve consistency, and support overstretched services. Yet for many UK councils, progress remains slow and cautious. This reluctance is not about a lack of interest. Instead, it reflects genuine concerns around governance, data protection, accountability, and value for money. Understanding these barriers — and how other authorities are addressing them — is key to enabling responsible,...
Lord Patrick Vallance at the Blyth AI Growth Zone conference, discussing AI Northumberland & regional innovation.

Blyth and Northumberland Step onto the National AI Stage

Insights from the Blyth AI Growth Zone Conference at Energy Central

AI in Northumberland is no longer a future ambition - it's happening now. Today we’re live at the Energy Central Learning Hub in Blyth, where leaders from across government, industry, education and local business are coming together to discuss one clear message: With Blyth and Cambois designated as part of the UK’s new AI Growth Zone, our region is being recognised nationally as a place where digital innovation,...

🌐 Choose Widescope Web Design for Eco-Friendly and Efficient Web Hosting!

Are you aware that the internet is a massive consumer of electricity, currently using over 400 terawatt-hours annually? That's more than the entire United Kingdom! At Widescope Web Design, we're not just designing the future of the web – we're protecting the future of our planet. 🌱 Embrace 100% Renewable EnergyOur commitment to sustainability is unwavering. We proudly power our web hosting with 100% renewable energy sources, embracing wind and solar power to ensure that our services are completely carbon-neutral. With...

Selecting the Correct SEO Partner: A Guide to Making the Right Choice for your business.

Guide to Choosing an SEO Agency Understanding SEO's Role in Marketing: Gain a basic understanding of SEO and how it integrates into your overall marketing strategy. This knowledge aids in setting realistic expectations and vetting potential agencies. Complementary Marketing Efforts: Recognize how your other marketing activities influence the success of your SEO strategies. Keep in mind that SEO is one part of a broader marketing ecosystem. Know Your Audience: Be clear about your target audience and buyer persona. This insight is crucial for...