SEO in Blyth, Northumberland
Search Engine Optimisation (SEO) that increases visibility and enquiries
SEO is the ongoing process of improving your website so the right people can find you on Google — and take action when they land on your pages.
A good SEO strategy balances technical performance, clear content, and real-world trust signals. It’s not about shortcuts — it’s about building a site that search engines can understand and visitors can use.
On-page SEO
On-page SEO focuses on improvements within your website to increase relevance and usability. Done properly, it supports higher visibility, better engagement, and more conversions — without harming the user experience.
- Page titles & meta descriptions written to match search intent and improve click-through rates
- Content improvements to answer customer questions clearly (without keyword stuffing)
- Headings & page structure that make pages easier for users and search engines to understand
- Internal linking to guide visitors and help search engines discover your key pages
- Technical SEO basics such as speed, mobile friendliness, indexation and crawlability
Search engines evolve constantly, so on-page optimisation isn’t a “one and done” task. The right frequency depends on your site size, your sector, and how competitive your market is.
Off-page SEO
Off-page SEO builds authority and trust outside your website. Years ago this was mostly about raw link building. Today it’s about earning relevant mentions, improving local presence, and strengthening credibility signals that support long-term rankings.
- High-quality link acquisition from relevant, on-topic sources (no spam tactics)
- Local SEO signals such as listings, citations and consistency of business details
- Brand mentions & PR support to increase recognition and trust
- Content promotion so strong pages actually get discovered and referenced
If your sector is competitive, basic optimisation may not be enough. A structured plan — measured over time — is usually what separates steady improvement from stagnation.
How Widescope helps
We’ve been building and improving websites for many years, and we focus on SEO that’s practical and measurable. That means clear recommendations, visible progress, and work that supports your business goals — not vanity metrics.
- One-off SEO refresh (ideal after a redesign or if rankings have slipped)
- Monthly SEO support for ongoing improvements and content growth
- Technical checks (speed, indexation, broken journeys, duplicate content, redirects)
- Content and page optimisation aligned to what customers actually search for
Search Engine Marketing (SEM)
SEM is the wider discipline of growing visibility and enquiries from search — combining ongoing SEO work with content planning, measurement, and competitive insight. It’s labour-intensive, but when done properly it delivers a strong return over time.
While SEO includes many specialist areas, these four are core components we focus on:
Competitive analysis
We look at what competitors are doing well, where they’re vulnerable, and what search opportunities exist for you — so your strategy is based on reality, not guesses.
Page optimisation
We improve pages so they match search intent and convert visitors — structure, clarity, internal links, and technical foundations that support long-term performance.
Link building
Quality matters more than quantity. We focus on relevant links and mentions that strengthen authority naturally — helping the right people discover your business.
Trust
SEO works best when your site deserves to rank. We strengthen trust signals — clear content, consistency, usability, and credibility — so visitors (and search engines) take you seriously.
Ready to improve your rankings?
If you tell us what you do and who you want to reach, we’ll recommend a practical next step — whether that’s a quick refresh or ongoing SEO support.
- Technical SEO and site health checks
- Page and content optimisation
- Local SEO improvements
- Reporting and measurable progress