Tag - seo

A must-read – “Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition.”

Steve Krug’s book "Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition," is widely regarded within the web design community as a usability bible for the layperson. In his concise guide, Krug demystifies web usability for both newcomers and experienced individuals. Having designed websites for nearly three decades, I often revisit his work to make sure new projects remain true to our client's goals. Countless web designers and developers have turned to the expertise of...

What IS SEO (Search Engine Optimisation)?

SEO stands for Search Engine Optimisation. It refers to the practice of optimising a website or online content to improve its visibility and ranking on search engine results pages (SERP). The ultimate goal of SEO is to drive organic (non-paid) traffic to a website and increase its chances of being discovered by users searching for relevant information or products/services. Here are a few real-world examples of SEO: Keyword optimisation: SEO involves identifying relevant keywords or phrases that people will likely use...