Northumbria Hot Tubs Ltd: Squarespace Website Design & SEO

Widescope worked with Northumbria Hot Tubs Ltd to overhaul its existing Squarespace website: redesigning pages, developing clearer service content and creating blog articles to support its online presence. The business is based in Blyth and works with hot tub and swim spa owners across the North East and Scottish Borders.

The brief was to make the website more welcoming, explain the technical expertise behind the services and give greater prominence to service plans, repairs and air source heat pumps. We brought page design, copywriting, mobile improvements and search engine optimisation together within the client’s existing platform.

Screenshots of the live website. Click an image to view it in the gallery.

Project overview

The work covered the main customer journey, from discovering a service through to making an enquiry. We developed a consistent visual approach using clear headings, service cards, supporting imagery and prominent contact buttons, while refining the information customers need before arranging a visit.

Working with Squarespace

Squarespace remains the website’s hosting and content management platform. Widescope can work on Squarespace websites as well as bespoke sites, improving an existing setup without requiring a move to different hosting.

For this project, we combined Squarespace’s page and blog tools with custom HTML, CSS and code injection to create tailored service layouts and a more consistent presentation. The work also included mobile navigation fixes, spacing adjustments and shared header and footer styling. The client retains access to manage content through Squarespace.

Page design across the website

The overhaul went beyond the homepage. Each page was shaped around its purpose, with consistent styling and a clear next step for the visitor.

Homepage

A welcoming introduction with clear routes to service plans, air source heat pumps and repairs. Service cards, qualifications, coverage information and enquiry buttons make the business’s expertise easier to explore.

Hot tub and swim spa service plans

A dedicated layout explaining regular care, flexible visit intervals and what a tailored plan includes. Technical inspections are presented alongside flushing, draining and cleaning, with clear distinctions between planned maintenance and additional repairs.

Hot tub and swim spa repairs

A focused repair page covering heating problems, leaks, circulation, pumps, error codes and control systems. Air source heat pump fault finding also has its own section, including sensors and water-flow restrictions.

Annual servicing

A clearer presentation of service scope, electrical, plumbing and mechanical checks, cleaning and preparation for a visit. The copy distinguishes routine servicing from investigation of an existing fault.

Air source heat pump supply and installation

A dedicated design introducing the installation service and helping visitors discuss suitability for their hot tub, swim spa or pool, with a direct route to an equipment-specific enquiry.

Seasonal maintenance

Separate explanations of winter shutdowns and spring start-ups, helping owners choose support at the right point in the year.

Hot tub and spa refresh

Rewritten one-off refresh content, explaining the purpose of the visit and directing customers towards ongoing service plans where appropriate.

General services

Service signposting and tiles connecting visitors with the relevant detailed pages, reducing the need to search through one long description.

About us

A stronger introduction to the business, with technical experience, qualifications, photographs, testimonials and contact prompts to support customer confidence.

Gallery

A dedicated place to show equipment, installations and completed work, giving customers a visual introduction to the services.

Areas covered

Expanded regional and town information connecting the Blyth base with the wider service area, supported by postcode enquiries.

Contact

A clearer enquiry route, including telephone, WhatsApp, enquiry form, map and review content, with prompts to provide the equipment details needed to discuss a visit.

Hot Tub Advice blog

An advice section with consistent article presentation and links to related services, connecting useful information with the next step for customers.

Presenting technical expertise clearly

A key part of the content work was to give electrical, plumbing and mechanical checks the emphasis they deserve. The website explains the business’s fault-finding and equipment knowledge alongside cleaning and water-care services, rather than allowing cleaning to dominate the message.

We also brought qualifications, safe working practices and the information needed before an engineer visit into the customer journey. Clearer service boundaries help visitors understand whether they need a repair, a standalone service or planned maintenance.

Local SEO and relevant search terms

The SEO work focused on connecting the services offered with the language customers use when looking for help. This included keyword research, clearer page titles and descriptions, heading structure, internal links and location-focused content.

For searches such as Hot Tub repairs near me, the relevant destination is a useful repairs page explaining the faults the business investigates, its service area and how to enquire. The aim is to match local search intent with clear, relevant information.

These are examples of the search themes addressed by the content, rather than a statement of current ranking positions. Local visibility depends on a range of factors and continues to need review as the website develops.

Technical SEO and measurement

Alongside the visible design work, we worked on sitemap accessibility, addressed an X-Robots-Tag issue affecting sitemap access and prepared relevant structured data. Google Analytics, Google Search Console, SE Ranking and Screaming Frog formed part of the setup and review work, supporting traffic measurement, keyword monitoring and technical checks.

Internal links connect advice articles, service pages and enquiries, helping visitors continue their journey and making the relationships between topics clearer.

Blog writing and advice content

We created and developed blog content around questions owners ask about their equipment. Each article has a practical purpose and links to relevant services, giving readers a route from researching a problem to discussing professional help.

• Why is my hot tub or swim spa not heating?
• What happens during an annual hot tub or swim spa service?
• Hot Tub Repairs and Servicing in Newcastle and Northumberland: Which Service Do You Need?

The work included article copy, excerpts, internal links and blog styling within Squarespace. These subjects support broader themes such as heating faults, control panel repairs and local servicing while keeping the content useful to the reader.

Mobile design and easier enquiries

We refined layouts and navigation for smaller screens, corrected the mobile menu on custom pages and adjusted spacing and button presentation. Telephone, WhatsApp and enquiry links give visitors straightforward ways to get in touch from the device they are using.

Prompts to provide a postcode, make, model, photographs or fault code help turn a general enquiry into a more useful conversation about the equipment and work required.

What the project delivered

• A consistent design approach across the main service and supporting pages.
• Clearer explanations of repairs, servicing, service plans and heat pump work.
• More prominent qualifications, technical expertise and customer contact routes.
• Useful blog content linked to relevant services.
• Local SEO content, metadata work and technical improvements.
• An improved existing Squarespace website that the client can continue to manage.

The completed work gives Northumbria Hot Tubs Ltd a more detailed platform for presenting its services and supporting search visibility. Continued content updates, monitoring and real project photographs provide opportunities to build on that foundation.

Explore the live Northumbria Hot Tubs Ltd website or see the hot tub repairs page for an example of the service-page approach.