What is a Search Engine?

A search engine is an online software tool that explores a database of data based on a user’s request. It returns a compilation of outcomes that closely align with the user’s search intent. Numerous search engines, each equipped with unique capabilities and attributes, are accessible on the Internet today. The inception of search engines is attributed to Archie, which was primarily used for searching FTP files, and Veronica, recognized as the first text-based search engine. At present, Google stands […]

What IS SEO (Search Engine Optimisation)?

SEO stands for Search Engine Optimisation. It refers to the practice of optimising a website or online content to improve its visibility and ranking on search engine results pages (SERP). The ultimate goal of SEO is to drive organic (non-paid) traffic to a website and increase its chances of being discovered by users searching for relevant information or products/services.

Here are a few real-world examples of SEO:

Keyword optimisation: SEO involves identifying relevant keywords or phrases that people will likely use […]