{"id":838,"date":"2026-02-16T13:05:00","date_gmt":"2026-02-16T13:05:00","guid":{"rendered":"https:\/\/www.widescope.net\/news\/?p=838"},"modified":"2026-04-07T15:30:44","modified_gmt":"2026-04-07T14:30:44","slug":"what-is-seo-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/","title":{"rendered":"What IS SEO (Search Engine Optimisation)?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SEO Northumberland: What Is Search Engine Optimisation?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO (Search Engine Optimisation)<\/strong> is the process of improving your website so it ranks higher in search engines such as <strong>Google<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If someone searches for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWeb design Northumberland\u201d<\/li>\n\n\n\n<li>\u201cSEO Northumberland\u201d<\/li>\n\n\n\n<li>\u201cLocal council website support\u201d<\/li>\n\n\n\n<li>\u201cBest digital agency near me\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SEO determines whether your website appears on page one \u2014 or is buried where no one sees it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses, councils and organisations across Northumberland, strong SEO means more visibility, more enquiries and long-term digital growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What Does SEO Actually Mean?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In simple terms:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">SEO helps your website get found by the right people at the right time \u2014 without paying for ads.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines analyse hundreds of signals to decide which pages rank highest. SEO improves those signals so your site becomes more relevant, authoritative and technically sound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ultimate goal?<br><strong>Generate consistent organic traffic that converts into leads and customers.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Core Areas of SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To rank well for competitive searches like <em>SEO Northumberland<\/em>, several elements must work together.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1&#xfe0f;&#x20e3; Keyword Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO begins with understanding what your audience is searching for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO Northumberland<\/li>\n\n\n\n<li>Search Engine Optimisation services<\/li>\n\n\n\n<li>Website ranking improvement<\/li>\n\n\n\n<li>Digital marketing Northumberland<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These keywords are then strategically incorporated into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page titles<\/li>\n\n\n\n<li>Headings (H1, H2, H3)<\/li>\n\n\n\n<li>Meta descriptions<\/li>\n\n\n\n<li>URL structure<\/li>\n\n\n\n<li>Internal links<\/li>\n\n\n\n<li>Content naturally and helpfully<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Modern SEO is not about keyword stuffing \u2014 it is about clarity, structure and search intent.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2&#xfe0f;&#x20e3; On-Page SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On-page optimisation ensures each page clearly communicates its topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimised title tags<\/li>\n\n\n\n<li>Structured headings<\/li>\n\n\n\n<li>Compelling meta descriptions<\/li>\n\n\n\n<li>Clean URLs<\/li>\n\n\n\n<li>Internal linking<\/li>\n\n\n\n<li>Helpful, original content<\/li>\n\n\n\n<li>Proper image optimisation (alt tags and compression)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a Northumberland business selling services should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Location signals<\/li>\n\n\n\n<li>Clear service descriptions<\/li>\n\n\n\n<li>FAQs answering real customer queries<\/li>\n\n\n\n<li>Strong calls to action<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3&#xfe0f;&#x20e3; Technical SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO ensures search engines can crawl, index and understand your website properly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast loading speeds<\/li>\n\n\n\n<li>Mobile responsiveness<\/li>\n\n\n\n<li>Secure HTTPS<\/li>\n\n\n\n<li>XML sitemaps<\/li>\n\n\n\n<li>Structured data (schema markup)<\/li>\n\n\n\n<li>Clean site architecture<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Without technical optimisation, even great content can struggle to rank.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4&#xfe0f;&#x20e3; Authority &amp; Link Building<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines treat backlinks as trust signals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When reputable websites link to your business, it indicates credibility and expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry directories<\/li>\n\n\n\n<li>Partner organisations<\/li>\n\n\n\n<li>Council or community websites<\/li>\n\n\n\n<li>Local business networks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quality backlinks improve domain authority and competitive ranking ability.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5&#xfe0f;&#x20e3; Local SEO in Northumberland<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your business serves a specific area, Local SEO is critical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local SEO includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimising your Google Business Profile<\/li>\n\n\n\n<li>Location-based keywords<\/li>\n\n\n\n<li>Customer reviews<\/li>\n\n\n\n<li>Consistent directory listings<\/li>\n\n\n\n<li>Locally relevant content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For companies targeting <strong>SEO Northumberland<\/strong>, clear geographic relevance significantly improves ranking potential.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How Long Does SEO Take?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is a long-term strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typical results timeline:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4\u20138 weeks: Technical improvements and early movement<\/li>\n\n\n\n<li>3\u20136 months: Noticeable ranking improvements<\/li>\n\n\n\n<li>6\u201312 months: Strong competitive positioning<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike paid advertising, SEO builds sustainable visibility over time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why SEO Northumberland Matters for Local Businesses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Northumberland businesses compete not only locally but regionally and nationally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strong SEO allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outrank competitors<\/li>\n\n\n\n<li>Build brand authority<\/li>\n\n\n\n<li>Reduce reliance on paid ads<\/li>\n\n\n\n<li>Generate consistent enquiries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your website is not appearing on page one of Google, you are losing potential customers daily.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">SEO vs Paid Advertising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paid ads (Google Ads) deliver immediate visibility \u2014 but stop when the budget stops.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO builds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long-term traffic<\/li>\n\n\n\n<li>Trust<\/li>\n\n\n\n<li>Authority<\/li>\n\n\n\n<li>Lower cost per acquisition over time<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most successful digital strategies combine both \u2014 but SEO forms the foundation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Work with Widescope for SEO Northumberland?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Widescope, SEO is not an afterthought. It is built into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website architecture<\/li>\n\n\n\n<li>Content strategy<\/li>\n\n\n\n<li>Technical development<\/li>\n\n\n\n<li>Local authority optimisation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We work with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local businesses<\/li>\n\n\n\n<li>Parish and town councils<\/li>\n\n\n\n<li>Community organisations<\/li>\n\n\n\n<li>Professional service providers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Explore our related services:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.widescope.net\/search-engine-optimisation-SEO\" title=\"Search Engine Optimisation Services\">Search Engine Optimisation Services<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.widescope.net\/web-design\" title=\"Web Design Northumberland\">Web Design in Northumberland<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.widescope.net\/practical-ai-for-councils\" title=\"Practical AI for Councils\">Practical AI for Councils<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.widescope.net\/local-government\" title=\"Local Government Digital Support\">Local Government Digital Support<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About SEO Northumberland<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What is SEO in simple terms?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is the process of improving your website so it appears higher in search engine results and attracts organic traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How long does SEO take to work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most businesses begin seeing measurable improvements within 3\u20136 months, depending on competition and site condition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is SEO better than paid advertising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO provides long-term sustainable traffic, while paid ads provide immediate but temporary visibility. The best approach often combines both.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Does local SEO help small businesses?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Local SEO is essential for businesses targeting customers within specific geographic areas like Northumberland.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can SEO guarantee first-page rankings?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No ethical SEO provider can guarantee rankings. However, strong technical foundations, quality content and authority building significantly improve your chances.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Improve Your Search Rankings?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your website to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rank higher in Google<\/li>\n\n\n\n<li>Generate more qualified enquiries<\/li>\n\n\n\n<li>Compete effectively in Northumberland<\/li>\n\n\n\n<li>Build long-term digital authority<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We can help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x1f449;<a href=\"https:\/\/www.widescope.net\/contact-widescope\" title=\"Contact Widescope Web Design\">Contact Widescope today<\/a><br>&#x1f4de; Call 01670 542854<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s build visibility that lasts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: SEO determines whether your website appears on page one \u2014 or is buried where no one sees it. For businesses, councils and organisations [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[77],"tags":[110,109],"class_list":["post-838","post","type-post","status-publish","format-standard","hentry","category-seo-search-engine-optimisation","tag-search-engine-optimisation","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: \u201cWeb design Northumberland\u201d \u201cSEO Northumberland\u201d \u201cLocal council website support\u201d \u201cBest digital agency near me\u201d SEO determines whether your website appears on page one\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Steve Bradley\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Widescope News Portal - Webdesign &amp; SEO updates by Widescope Web Design\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What IS SEO (Search Engine Optimisation)? - Widescope News Portal\" \/>\n\t\t<meta property=\"og:description\" content=\"SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: \u201cWeb design Northumberland\u201d \u201cSEO Northumberland\u201d \u201cLocal council website support\u201d \u201cBest digital agency near me\u201d SEO determines whether your website appears on page one\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-16T13:05:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-04-07T14:30:44+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What IS SEO (Search Engine Optimisation)? - Widescope News Portal\" \/>\n\t\t<meta name=\"twitter:description\" content=\"SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: \u201cWeb design Northumberland\u201d \u201cSEO Northumberland\u201d \u201cLocal council website support\u201d \u201cBest digital agency near me\u201d SEO determines whether your website appears on page one\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#blogposting\",\"name\":\"What IS SEO (Search Engine Optimisation)? - Widescope News Portal\",\"headline\":\"What IS SEO (Search Engine Optimisation)?\",\"author\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/author\\\/stevebradley\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/#organization\"},\"datePublished\":\"2026-02-16T13:05:00+00:00\",\"dateModified\":\"2026-04-07T15:30:44+01:00\",\"inLanguage\":\"en-GB\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#webpage\"},\"articleSection\":\"SEO - Search Engine Optimisation, search engine optimisation, seo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.widescope.net\\\/news\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/category\\\/seo-search-engine-optimisation\\\/#listItem\",\"name\":\"SEO - Search Engine Optimisation\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/category\\\/seo-search-engine-optimisation\\\/#listItem\",\"position\":2,\"name\":\"SEO - Search Engine Optimisation\",\"item\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/category\\\/seo-search-engine-optimisation\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#listItem\",\"name\":\"What IS SEO (Search Engine Optimisation)?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#listItem\",\"position\":3,\"name\":\"What IS SEO (Search Engine Optimisation)?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/category\\\/seo-search-engine-optimisation\\\/#listItem\",\"name\":\"SEO - Search Engine Optimisation\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/#organization\",\"name\":\"Widescope Internet Limited\",\"description\":\"Webdesign & SEO updates by Widescope Web Design\",\"url\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/\",\"telephone\":\"+441670542854\",\"foundingDate\":\"1998-10-01\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/author\\\/stevebradley\\\/#author\",\"url\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/author\\\/stevebradley\\\/\",\"name\":\"Steve Bradley\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e70be8d995fcc81504635a36ff98ae8af6030f46a42c533d3b5aceeef3d682f?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Steve Bradley\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#webpage\",\"url\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/\",\"name\":\"What IS SEO (Search Engine Optimisation)? - Widescope News Portal\",\"description\":\"SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: \\u201cWeb design Northumberland\\u201d \\u201cSEO Northumberland\\u201d \\u201cLocal council website support\\u201d \\u201cBest digital agency near me\\u201d SEO determines whether your website appears on page one\",\"inLanguage\":\"en-GB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/what-is-seo-search-engine-optimisation\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/author\\\/stevebradley\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/author\\\/stevebradley\\\/#author\"},\"datePublished\":\"2026-02-16T13:05:00+00:00\",\"dateModified\":\"2026-04-07T15:30:44+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/\",\"name\":\"Widescope News Portal | Updates on Web Development &amp; SEO practices\",\"description\":\"Webdesign & SEO updates by Widescope Web Design\",\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.widescope.net\\\/news\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"What IS SEO (Search Engine Optimisation)? - Widescope News Portal","description":"SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: \u201cWeb design Northumberland\u201d \u201cSEO Northumberland\u201d \u201cLocal council website support\u201d \u201cBest digital agency near me\u201d SEO determines whether your website appears on page one","canonical_url":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#blogposting","name":"What IS SEO (Search Engine Optimisation)? - Widescope News Portal","headline":"What IS SEO (Search Engine Optimisation)?","author":{"@id":"https:\/\/www.widescope.net\/news\/author\/stevebradley\/#author"},"publisher":{"@id":"https:\/\/www.widescope.net\/news\/#organization"},"datePublished":"2026-02-16T13:05:00+00:00","dateModified":"2026-04-07T15:30:44+01:00","inLanguage":"en-GB","mainEntityOfPage":{"@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#webpage"},"isPartOf":{"@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#webpage"},"articleSection":"SEO - Search Engine Optimisation, search engine optimisation, seo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.widescope.net\/news#listItem","position":1,"name":"Home","item":"https:\/\/www.widescope.net\/news","nextItem":{"@type":"ListItem","@id":"https:\/\/www.widescope.net\/news\/category\/seo-search-engine-optimisation\/#listItem","name":"SEO - Search Engine Optimisation"}},{"@type":"ListItem","@id":"https:\/\/www.widescope.net\/news\/category\/seo-search-engine-optimisation\/#listItem","position":2,"name":"SEO - Search Engine Optimisation","item":"https:\/\/www.widescope.net\/news\/category\/seo-search-engine-optimisation\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#listItem","name":"What IS SEO (Search Engine Optimisation)?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.widescope.net\/news#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#listItem","position":3,"name":"What IS SEO (Search Engine Optimisation)?","previousItem":{"@type":"ListItem","@id":"https:\/\/www.widescope.net\/news\/category\/seo-search-engine-optimisation\/#listItem","name":"SEO - Search Engine Optimisation"}}]},{"@type":"Organization","@id":"https:\/\/www.widescope.net\/news\/#organization","name":"Widescope Internet Limited","description":"Webdesign & SEO updates by Widescope Web Design","url":"https:\/\/www.widescope.net\/news\/","telephone":"+441670542854","foundingDate":"1998-10-01"},{"@type":"Person","@id":"https:\/\/www.widescope.net\/news\/author\/stevebradley\/#author","url":"https:\/\/www.widescope.net\/news\/author\/stevebradley\/","name":"Steve Bradley","image":{"@type":"ImageObject","@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/6e70be8d995fcc81504635a36ff98ae8af6030f46a42c533d3b5aceeef3d682f?s=96&d=mm&r=g","width":96,"height":96,"caption":"Steve Bradley"}},{"@type":"WebPage","@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#webpage","url":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/","name":"What IS SEO (Search Engine Optimisation)? - Widescope News Portal","description":"SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: \u201cWeb design Northumberland\u201d \u201cSEO Northumberland\u201d \u201cLocal council website support\u201d \u201cBest digital agency near me\u201d SEO determines whether your website appears on page one","inLanguage":"en-GB","isPartOf":{"@id":"https:\/\/www.widescope.net\/news\/#website"},"breadcrumb":{"@id":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/#breadcrumblist"},"author":{"@id":"https:\/\/www.widescope.net\/news\/author\/stevebradley\/#author"},"creator":{"@id":"https:\/\/www.widescope.net\/news\/author\/stevebradley\/#author"},"datePublished":"2026-02-16T13:05:00+00:00","dateModified":"2026-04-07T15:30:44+01:00"},{"@type":"WebSite","@id":"https:\/\/www.widescope.net\/news\/#website","url":"https:\/\/www.widescope.net\/news\/","name":"Widescope News Portal | Updates on Web Development &amp; SEO practices","description":"Webdesign & SEO updates by Widescope Web Design","inLanguage":"en-GB","publisher":{"@id":"https:\/\/www.widescope.net\/news\/#organization"}}]},"og:locale":"en_GB","og:site_name":"Widescope News Portal - Webdesign &amp; SEO updates by Widescope Web Design","og:type":"article","og:title":"What IS SEO (Search Engine Optimisation)? - Widescope News Portal","og:description":"SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: \u201cWeb design Northumberland\u201d \u201cSEO Northumberland\u201d \u201cLocal council website support\u201d \u201cBest digital agency near me\u201d SEO determines whether your website appears on page one","og:url":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/","article:published_time":"2026-02-16T13:05:00+00:00","article:modified_time":"2026-04-07T14:30:44+00:00","twitter:card":"summary_large_image","twitter:title":"What IS SEO (Search Engine Optimisation)? - Widescope News Portal","twitter:description":"SEO Northumberland: What Is Search Engine Optimisation? SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines such as Google. If someone searches for: \u201cWeb design Northumberland\u201d \u201cSEO Northumberland\u201d \u201cLocal council website support\u201d \u201cBest digital agency near me\u201d SEO determines whether your website appears on page one"},"aioseo_meta_data":{"post_id":"838","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2023-08-11 20:37:50","updated":"2026-04-07 14:33:55","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.widescope.net\/news\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.widescope.net\/news\/category\/seo-search-engine-optimisation\/\" title=\"SEO - Search Engine Optimisation\">SEO - Search Engine Optimisation<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhat IS SEO (Search Engine Optimisation)?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.widescope.net\/news"},{"label":"SEO - Search Engine Optimisation","link":"https:\/\/www.widescope.net\/news\/category\/seo-search-engine-optimisation\/"},{"label":"What IS SEO (Search Engine Optimisation)?","link":"https:\/\/www.widescope.net\/news\/what-is-seo-search-engine-optimisation\/"}],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/posts\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":12,"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"predecessor-version":[{"id":1065,"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/posts\/838\/revisions\/1065"}],"wp:attachment":[{"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.widescope.net\/news\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}