A study commissioned by  leading shopping comparison site Kelkoo claims that 25% of Christmas Shopping in the UK will be online, with 12% of that being through mobile devices.

The average UK household is expected to spend at total of £682 on Christmas, broken down into £437 on gifts, £184 on Food & Drink, £41 on travel and £20 on decorations.
This is the highest in Europe, compared to £563 in Sweden, £548 in Germany, £492 in Italy, £453 in France and £390 in the Netherlands.

Chris Simpson, chief marketing officer at Kelkoo, said: “In spite of public spending cuts across the UK and the rest of Europe, the research suggests that overall household budgets will grow by 1% this Christmas in the UK compared to last year and online spending will continue to thrive, playing a key role in propping up overall retail growth.

“In particular, we were interested to see that this year, shopping on mobile phones is set to increase significantly, opening up more opportunities for retailers to sell any place, any time. Our advice to retailers that are not geared up for mobile shoppers is to make sure they invest as soon as possible, otherwise they will miss out on a very lucrative shopping platform which is expected to account for more than one in ten online purchases this Christmas.”